Knowledgable staff ‐ without the pretension

We are here to help and truly want to pair you with the best wine for you and your particular circumstance. If you want to just look around it is no problem. We will not accost you and make you buy a $200 bottle of wine. We know what that feels like. Our attitude is that we want you to be happy with your purchase and come back!

The owner, Daniel Braun, is a Certified Sommelier and is hoping to sit for the Advanced Exam in 2018. Other staff members are committed to continuing wine education. Jessie Austin is Certified Sommelier and has competed in the Hawaii regional Chaîne des Rôtisseurs Young Sommeliers competition. David Gochros is an Advanced Sommelier and Certified Wine Educator who has been instrumental in promoting Hawaii wine culture for decades. Jen Bartz is a winemaker and proprietor for Last Summer Wines. She has has also completed her Court of Master Sommeliers Intruductory Course and Exam and plans to take her Certified Exam in the next year. You are in good hands here at the Princeville Wine Market.

The Court of Master Sommeliers was established to encourage improved standards of beverage knowledge and service in hotels and restaurants. Education was then, and remains today, the Court’s charter. The first successful Master Sommelier examination was held in the United Kingdom in 1969. By April 1977, the Court of Master Sommeliers was established as the premier international examining body.

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Fine wines

We specialize in allocated, small production, and boutique wines. We have a broad range of styles for the size of our store. Prices currently range from $10 to over $750 per bottle.

I often get asked how I acquire some of the brands in the store as many are generally mailing list or restaurant only wines. I am a very squeaky wheel that doesn’t stop squeaking until I get the grease. Thankfully, we have built a reputation as a destination fine wine store and have been able to get our hands on some serious gems.  The logistics of stocking the shelves with limited items keeps us busy. We can’t just sit around and wait for a computer program to tell us when to reorder a particular wine. At any given time we have many wines where we were only able to buy a case or sometimes even less. That means that we are always looking at what is going to replace that limited release. The first thing I learned once getting into the retail side of things is that when a wine is amazing and inexpensive- BUY AS MUCH AS POSSIBLE. These are the true unicorns of the wine business. I can get you a 100 point wine if price is no object. However, if you want an every day price extraordinary bottle, we work unceasingly to get that for you.