Nielson Wines pays homage to its namesake, Uriel J. Nielson, who in 1964 planted the first commercial vineyard in Santa Barbara County, a region previously considered too cold to grow grapes. Known as a viticulture pioneer, Uriel didn’t heed warnings from neighboring farmers and didn’t flinch in his stance that Santa Barbara County could be one among the top winegrowing regions in the world.
Today, five decades later, there are now more than 100 wineries and thousands of acres devoted to vineyards, producing wines recognized by critics worldwide for their amazing quality, uniqueness and compelling balance of flavor.