What is true of whiskey to the Scots and Cognac to the French applies to kirsch for the Swiss – and, it goes without saying, to the area of Zug. Produced using the small, black cherries from the best locations in the region around Lake Zug, it has been distilled and fully-aged as the main product for 4 generations by Etter Soehne AG. The fact that the term “Zug kirsch” has, over the years, become synonymous with Etter kirsch is undoubtedly due to the family-owned company’s ability to distill its top product with care and passion in equal measures.
The great, great grandfather of the company’s current management only purchased cherries from the farmers he knew personally, ensuring that Etter was always supplied with the best and ripest fruit. This relationship of trust continues today and provides the guarantee of quality. Every single drop delights the drinker in its very own way, and maintains the balance between fruit and spirit.