Booker Noe loved Bourbon. He loved the craft of it, the character of it, the “pour me another one and tell me a story” of it. He loved what it could mean and all the things it could be. But most of all he loved the way it tasted.
In Basil Hayden he created the kind of whiskey he loved; spicy yet smooth, both rich and sweet. A high-rye Kentucky straight bourbon with a refined flavor profile that rewards a second glass.